Post by bristi124 on Nov 4, 2024 2:36:38 GMT -5
Creating a website is one of the basic marketing and sales strategy commandments for any type of business. You already know that, don't you? But are you really sure when it comes to what a business website should contain ?
The content and the way you organize the information within this platform are fundamental points for success.
After all, it’s not enough to just create a website without any kind of guidance and wait for the results to come. Believe me, this won’t happen, especially because the off page seo service market is becoming increasingly competitive.
According to the Business Map Bulletin , in 2022, Brazil registered the opening of 3,838,063 new companies, ending the year with 20,191,290 active businesses.
It is also worth highlighting that 94% of companies choose digital marketing as a growth strategy, as indicated by the Digital Marketing and Sales Maturity report .
Within this scenario, the institutional website emerges as an option for a communication and engagement channel with your audience, as it helps your company to:
be found on Google;
gain authority in the market;
expand your business;
relate to your audience;
make more sales;
attract visitors and customers.
The site can also be used as an advertising landing page, blog support, and more.
For all these reasons, it is vital that you learn what should be included on a business website.
What should be included on a company website?
A business website needs to contain basic and relevant information about your company, including:
products or services offered;
address;
company history;
contact information;
opening hours (physical store);
success stories;
exchange and return policy;
Privacy Policy;
links to social networks;
blog;
chat;
and more.
Despite this list, the development of an institutional website and the information it contains depends much more on the type of business you have and your strategy.
Ultimately, each type of business and goals will require a different type of website.
In addition to the content, it is important to note that the website needs to have a good layout and offer a good user experience , so that they can easily navigate the channel.
It is also worth noting that a digital presence does not need to be just for making online sales , or even for directly acquiring customers. An institutional website can focus on strengthening the brand, for example.
What is an institutional website?
An institutional website aims to present information about a company. Its focus is to share information ranging from the organization's history, mission and values, its products and services, teams, projects and success stories.
The idea behind an institutional website is to present the company as a whole, with its main information open to the public, publicizing activities, initiatives and events.
In other words, the main objective of a website like this is not to convert immediate sales, like an e-commerce, or to generate leads like a landing page .
Its focus is to create an online presence for the company and present its solutions. By the way, it can even be part of the buying journey , but it is not the final step in the process.
Read also: See How to Create an Online Store in Just a Few Steps
Examples of institutional websites
Companies that have institutional websites generally do not make sales or close deals through these channels, nor do they depend on advertising their products there.
Benefits of having a business website
Having a corporate or institutional website offers several benefits, especially when it comes to increasing the company's visibility. But that's not all.
Having a business website also has other advantages, such as:
increased credibility;
opening an efficient communication channel;
strengthening relationships with customers;
better positioning in search results, such as on Google;
greater ease for the public to find your company;
and more.
How do I create a website for my company?
Creating a website for your business doesn’t have to be difficult. Just follow a few basic steps, such as:
have a domain and hosting ;
choose a website creation platform ;
create the visual identity;
choose the template and organize the structure;
create content;
test and launch.
A good tip to make all this work easier is to use the services of GoDaddy 's website builder .
Along with the domain and hosting purchase service , you will be able to create your website from scratch , in an easy-to-use tool, without needing any knowledge about hosting or coding.
And to make the process even easier, we have created a video with a step-by-step guide on how to create your website and use our platform to do so. Take the opportunity to understand all the features:
The content and the way you organize the information within this platform are fundamental points for success.
After all, it’s not enough to just create a website without any kind of guidance and wait for the results to come. Believe me, this won’t happen, especially because the off page seo service market is becoming increasingly competitive.
According to the Business Map Bulletin , in 2022, Brazil registered the opening of 3,838,063 new companies, ending the year with 20,191,290 active businesses.
It is also worth highlighting that 94% of companies choose digital marketing as a growth strategy, as indicated by the Digital Marketing and Sales Maturity report .
Within this scenario, the institutional website emerges as an option for a communication and engagement channel with your audience, as it helps your company to:
be found on Google;
gain authority in the market;
expand your business;
relate to your audience;
make more sales;
attract visitors and customers.
The site can also be used as an advertising landing page, blog support, and more.
For all these reasons, it is vital that you learn what should be included on a business website.
What should be included on a company website?
A business website needs to contain basic and relevant information about your company, including:
products or services offered;
address;
company history;
contact information;
opening hours (physical store);
success stories;
exchange and return policy;
Privacy Policy;
links to social networks;
blog;
chat;
and more.
Despite this list, the development of an institutional website and the information it contains depends much more on the type of business you have and your strategy.
Ultimately, each type of business and goals will require a different type of website.
In addition to the content, it is important to note that the website needs to have a good layout and offer a good user experience , so that they can easily navigate the channel.
It is also worth noting that a digital presence does not need to be just for making online sales , or even for directly acquiring customers. An institutional website can focus on strengthening the brand, for example.
What is an institutional website?
An institutional website aims to present information about a company. Its focus is to share information ranging from the organization's history, mission and values, its products and services, teams, projects and success stories.
The idea behind an institutional website is to present the company as a whole, with its main information open to the public, publicizing activities, initiatives and events.
In other words, the main objective of a website like this is not to convert immediate sales, like an e-commerce, or to generate leads like a landing page .
Its focus is to create an online presence for the company and present its solutions. By the way, it can even be part of the buying journey , but it is not the final step in the process.
Read also: See How to Create an Online Store in Just a Few Steps
Examples of institutional websites
Companies that have institutional websites generally do not make sales or close deals through these channels, nor do they depend on advertising their products there.
Benefits of having a business website
Having a corporate or institutional website offers several benefits, especially when it comes to increasing the company's visibility. But that's not all.
Having a business website also has other advantages, such as:
increased credibility;
opening an efficient communication channel;
strengthening relationships with customers;
better positioning in search results, such as on Google;
greater ease for the public to find your company;
and more.
How do I create a website for my company?
Creating a website for your business doesn’t have to be difficult. Just follow a few basic steps, such as:
have a domain and hosting ;
choose a website creation platform ;
create the visual identity;
choose the template and organize the structure;
create content;
test and launch.
A good tip to make all this work easier is to use the services of GoDaddy 's website builder .
Along with the domain and hosting purchase service , you will be able to create your website from scratch , in an easy-to-use tool, without needing any knowledge about hosting or coding.
And to make the process even easier, we have created a video with a step-by-step guide on how to create your website and use our platform to do so. Take the opportunity to understand all the features: