Post by arfantseo501 on Jan 8, 2024 23:59:00 GMT -5
According to a PwC study of people do online research before making purchases even of small items like books music and movies. Other studies have found similar results. So expecting strangers to buy right away is unrealistic particularly if your brand is not well known. It’s more effective to engage with them first to give them information that helps them with their research and try to build trust so that when they do buy they buy from you.
You Build Your Profile Many of the people who read your posts or watch your videos will never buy anything from you. But even so that effort wasn’t wasted. You’ve built brand awareness gained credibility and raised your profile. And if the content is hosted on your own website you’ve probably improved your Country Email List search engine rankings too. Long Term Sustainability When you buy an ad you get a flood of visitors and possibly customers. But then when people are no longer seeing that ad the tap gets turned off. You’re back to square one—unless you pay again... and again... and again. the other hand can keep providing you with new customers for years.
As long as people can still find the post i.e. it ranks well in search results or other popular sites have linked to it you can get thousands of new visitors for a post you wrote five years ago. The more good content you produce and the more popular you become the more your traffic increases both for new posts and old ones. It’s a cumulative effect unlike paying for leads which is a one time deal. . Challenges to Overcome Although content marketing has lots of advantages it’s not a panacea. There are significant downsides. Everyone Else Is Doing It According to the B B Content Marketing Benchmarks report of businesses are using content marketing.
You Build Your Profile Many of the people who read your posts or watch your videos will never buy anything from you. But even so that effort wasn’t wasted. You’ve built brand awareness gained credibility and raised your profile. And if the content is hosted on your own website you’ve probably improved your Country Email List search engine rankings too. Long Term Sustainability When you buy an ad you get a flood of visitors and possibly customers. But then when people are no longer seeing that ad the tap gets turned off. You’re back to square one—unless you pay again... and again... and again. the other hand can keep providing you with new customers for years.
As long as people can still find the post i.e. it ranks well in search results or other popular sites have linked to it you can get thousands of new visitors for a post you wrote five years ago. The more good content you produce and the more popular you become the more your traffic increases both for new posts and old ones. It’s a cumulative effect unlike paying for leads which is a one time deal. . Challenges to Overcome Although content marketing has lots of advantages it’s not a panacea. There are significant downsides. Everyone Else Is Doing It According to the B B Content Marketing Benchmarks report of businesses are using content marketing.